So much talk on cricket, endorsements and contracts....it's tough watching TV or reading the papers these days. Yes we are a nation that is obsessed beyond compare with the game, but aren't we all taking things a bit too far?? Here's how I see it, we most certainly lack heroes and am not talking the filmy folks too, but the real flesh and blood ones...!
This is also relevant in advertising, cricketers are having a fair share of the advertising pie and with BCCI cracking the whip, not everyone is happy. I really hope we find back the Lalithaji's to sell washing powder and other locally more relevant people....circa 2007, the Nike ad where the boys are the heroes in galli cricket, and the cricketers are thankfully just watching.
These are interesting times, let's look for our heroes in the gallis of India.
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