Thursday, March 15, 2007

Jump...creatives run out of ideas


While watching a music channel recently, I came across 2 advertisements that were amazingly similar.....so much so that they looked exact replicas of the Madonna Video-JUMP. One was the new Thumps up Ad featuring Akshay Kumar and an oddball advertisement for parachute oil...dunno what this brand is trying to do perhaps be ubercool. Fact is both are pathetic creative ideas which have been made without any creative juices flowing . Originality seems to have packed the bags and left the building!

Add to my misery the ads ran next to each other...if there were no cans in between...hardly would we have managed to see the marked difference....cutting cost seems to be the mantra these days...even in the ideas department!!

1 comment:

karan AKA wildchild said...

karandangayach.blogspot.com